Lucky Hound

Brand Identity for Pet Clothing Company

Lucky Hound is an imagined Australian dog clothing brand that aims to create simple, thoughtful coats and accessories for sighthound breeds, such as whippets, greyhounds, Italian greyhounds, Afghan hounds, and salukis. 

My aim for the brief was to create a visual identity that reflected the minimal and modern style of the brand’s coats and collars, and highlight their aim to design products for the unique hound shape, keeping people’s hounds comfortable and cozy. Within my response I have created logo variations, a website, tags, packaging, large-scale print media, and have carried out a photoshoot with my own whippet, Astro.